How the Federal Government is Shaping the Standards for Quantum
You are going to hear more and more about Quantum in the coming months and years, more specifically mandates and orders regarding Quantum and Post Quantum Encryption. The latest estimates are that a viable Quantum Computer which can crack the current encryption algorithms (RSA, Elliptical Curve, Diffie Hellam) could be less than 10 years away and with transition times (from existing solutions to Post Quantum and Quantum solutions) estimated at between 5 and 7 years the Federal government is beginning to take notice of the risks Quantum Computers pose to national security.
Determining your Total Addressable Market (TAM) for Government - IQT Webinar Recap
Late last year, I had the opportunity to participate in an In-Q-Tel (IQT) webinar and present the concept and value of determining the Total Addressable Market (TAM) for Government to IQT portfolio companies. In the commercial space, the TAM is everyone/every organization that a company could potentially sell to, the TAM we at Marion Square have developed for Government, takes this to a more detailed level. Since Government agencies are strictly confined by their budget cycles and certification requirements (think FedRAMP) we believe organizations should take these items into consideration when developing their TAM.
Launching Emerging Technologies in the Federal Government (eBook)
Organizations with innovative emerging technologies should have a strategy for working with the Federal Government. Government contracts are a great way to not only access non-dilutive funding to help with product development but saying you are working with the Federal Government provides credibility for your technology in commercial markets.
The Importance of B2G Market Research
In discussions with many of our client and prospect we are are constantly asked "What is the best practice for launching a Government sales program (B2G)?" Is it hiring the right sales rep? Is it getting a GSA schedule or other contract vehicle? Is it signing up the right reseller? While all of these activities play a vital role in the ultimate success of B2G program in our opinion the most important activity to invest in from the start is your market research!!