Growing Your Government Business
Blog Post Team Marion Square Blog Post Team Marion Square

Growing Your Government Business

Marion Square’s mission is to enable our clients to build successful government businesses through in-depth market research, actionable key insights and detailed data and funding analysis coupled with highly effective sales execution services.

Our market assessment engagement focuses on providing organizations with these critical market insights and information that will enable them to better understand the federal market for their technology. With this information, organizations can best determine where to invest their resources for the greatest and most likely return.

Webinar Recording from 5/8/24

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The Government’s Growing Demand for OSINT, and what you need to know
Blog Post Team Marion Square Blog Post Team Marion Square

The Government’s Growing Demand for OSINT, and what you need to know

In today’s session we want to discuss Open Source Intelligence market, how this market has changed with the introduction of social media and more recently AI, and some of the key areas Government is seeking assistance to help with their OSINT programs. We will also review the key resources that Carahsoft and Marion Square has to offer in this expanding market.

Webinar Recording from 3/26/24

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How the Federal Government is Shaping the Standards for Quantum
Blog Post Harvey Morrison Blog Post Harvey Morrison

How the Federal Government is Shaping the Standards for Quantum

You are going to hear more and more about Quantum in the coming months and years, more specifically mandates and orders regarding Quantum and Post Quantum Encryption. The latest estimates are that a viable Quantum Computer which can crack the current encryption algorithms (RSA, Elliptical Curve, Diffie Hellam) could be less than 10 years away and with transition times (from existing solutions to Post Quantum and Quantum solutions) estimated at between 5 and 7 years the Federal government is beginning to take notice of the risks Quantum Computers pose to national security.

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Determining your Total Addressable Market (TAM) for Government - IQT Webinar Recap
Blog Post Harvey Morrison Blog Post Harvey Morrison

Determining your Total Addressable Market (TAM) for Government - IQT Webinar Recap

Late last year, I had the opportunity to participate in an In-Q-Tel (IQT) webinar and present the concept and value of determining the Total Addressable Market (TAM) for Government to IQT portfolio companies. In the commercial space, the TAM is everyone/every organization that a company could potentially sell to, the TAM we at Marion Square have developed for Government, takes this to a more detailed level. Since Government agencies are strictly confined by their budget cycles and certification requirements (think FedRAMP) we believe organizations should take these items into consideration when developing their TAM.

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2023 In Review - eBook
Blog Post Team Marion Square Blog Post Team Marion Square

2023 In Review - eBook

As the 2023 year comes to an end, we wanted to round up the content we’ve curated throughout the year in an easy to review eBook. At Marion Square, we are continually researching new technology trends, opportunities and initiatives within the Government. We hope you find this useful as you're planning your Federal sales strategy for 2024!

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What Should you do to be Productive during a Government Continuing Resolution (CR)?
Blog Post Harvey Morrison Blog Post Harvey Morrison

What Should you do to be Productive during a Government Continuing Resolution (CR)?

The overarching theme around a CR to keep in mind is that CR's reduce the amount of time an agency has to complete a solicitation. Instead of a 12 month window to conduct market research, identify contracting vehicles and approaches to procurement, meet with vendors, etc agencies timeframes are compressed. If the FY 24 budgets aren't approved until Dec (which is the current consensus) then agencies will only have 9 to 10 months to complete their work or risk loosing their funding at year end.

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AI/ML Federal Market Overview
Blog Post Harvey Morrison Blog Post Harvey Morrison

AI/ML Federal Market Overview

The FY 24 budget includes $210B for federal research and development (R&D), this is the largest ever investment for Federal R&D.

Artificial Intelligence R&D is a main focus area for FY 24 investment with several agencies requesting $1B to fund AI research projects and programs in areas such as:

• Facial recognition technology

• Drone systems

• Systems to analyze large amounts of data

• Cyber Security

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Quantum Information Science (QIS) Federal Market Overview
Blog Post Harvey Morrison Blog Post Harvey Morrison

Quantum Information Science (QIS) Federal Market Overview

• Post Quantum Cryptography is becoming a focus area with the release of May 22nd National Security Memo- initial standards are being released by NIST. Though the FY 2024 budget request sees several investments in advancing quantum computing R&D, contractors will begin to see funding and needs in cyber budgets for PQC transitions as early as FY 2025.

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FY25 Federal Cyber Priorities
Blog Post Harvey Morrison Blog Post Harvey Morrison

FY25 Federal Cyber Priorities

The US Government is signaling its future cyber priorities with a recently released OMB Memo M-23-18 "The Administrations Cyber Priorities for FY 25" M-23-18 (whitehouse.gov). The memo instructs Federal Agencies to prioritize budgeting/funding around the key initiatives specifically outlined within the memo. In reading the memo, one will notice that several of the priorities are a continuation of funded initiatives that are currently going through the budget approval process as part of the FY24 budget.

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The Fiscal Responsibility Act (FRA) and how it Effects Government Spending
Blog Post Harvey Morrison Blog Post Harvey Morrison

The Fiscal Responsibility Act (FRA) and how it Effects Government Spending

Over the last couple of months there has been quite a bit of news regarding the recently passed Fiscal Responsibility Act (FRA) which raised the US Government debt limit until Jan 1 2025. Vendors who sell to the US Government are wondering what effects this bill will have on Federal spending in the coming years and how best to plan and execute their Government go to market sales strategies.

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Data Analytics: A Key Focus Area for FY2024
Blog Post Harvey Morrison Blog Post Harvey Morrison

Data Analytics: A Key Focus Area for FY2024

At Marion Square, we continually research and analyze Federal Agency IT budgets and key spend priorities for our clients. This time of year, is especially busy because agencies have begun releasing and justifying their budget requests for FY24. This information provides organizations selling into Government with critical insights into key Government spending priorities and trends for the upcoming fiscal year, which is only 5 months away.

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Federal Government FY24 Budget Priorities
Blog Post Harvey Morrison Blog Post Harvey Morrison

Federal Government FY24 Budget Priorities

The Federal Government’s FY24 budge request includes record R&D requests, specifically for critical and emerging technologies (CET), artificial intelligence (AI), cyber, citizen experience, quantum and 5G.

The Administration has stated that the2024 budget request aims to tap into the strengths of cutting-edge technologies like digital identity and artificial intelligence (AI) while restructuring the security capabilities of software and cloud services used by the Federal Government.

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Emerging Technologies - What is the Federal Government Spending on?
Blog Post Harvey Morrison Blog Post Harvey Morrison

Emerging Technologies - What is the Federal Government Spending on?

Marion Square continues to highlight the importance of not only understanding the landscape regarding budgets, funded programs, and initiatives, but also the criticality of ensuring your message and go to market sales motions are "tuned" for a Government audience.

Artificial Intelligence/Machine Learning and Quantum Computing - Specifically Post Quantum Cryptography are two high priority emerging technologies the Federal Government is spending on.

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AFWERX Industry Innovation Days 2023 Recap
Blog Post Harvey Morrison Blog Post Harvey Morrison

AFWERX Industry Innovation Days 2023 Recap

Marion Square’s Co-Founders Harvey Morrison and Greg Imahara attended the recently completed AFWERX Innovation Conference held in San Antonio Texas. (2023 Innovation Industry Days (eventsquid.com))

The conference was attended by over 100 innovative technology companies that are interested in the AFWERX/SpaceWerx SBIR/STTR programs and key program offices inside of both AFWERX and SpaceWerx.

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Launching Emerging Technologies in the Federal Government (eBook)
Blog Post Harvey Morrison Blog Post Harvey Morrison

Launching Emerging Technologies in the Federal Government (eBook)

Organizations with innovative emerging technologies should have a strategy for working with the Federal Government. Government contracts are a great way to not only access non-dilutive funding to help with product development but saying you are working with the Federal Government provides credibility for your technology in commercial markets.

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2022 In Review - eBook
Blog Post Team Marion Square Blog Post Team Marion Square

2022 In Review - eBook

As the 2022 year comes to an end, we wanted to round up the content we’ve curated throughout the year in an easy to review eBook. At Marion Square, we are continually researching new technology trends, opportunities and initiatives within the Government. We hope you find this useful as you're planning your Federal sales strategy for 2023!

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The Federal Budget Process
Blog Post Harvey Morrison Blog Post Harvey Morrison

The Federal Budget Process

Working with clients we often times hear, "opportunities in our sales pipeline never seem to close". At Marion Square, we categorize Government sales opportunities along a spectrum. On one end of the spectrum are opportunities with an identified budget line item and a clear mandate to make a purchase, similar to the Government’s current Zero Trust Architecture (ZTA) mandate which agencies are budgeting for today. On the other end of the spectrum, you have sales opportunities that can best be described by the Government’s comments " we like your technology, it solves a problem, we really need it", but there is currently no line item budget or mandate for this technology.

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FY2023 Kickoff - Key Government Initiatives
Blog Post Harvey Morrison Blog Post Harvey Morrison

FY2023 Kickoff - Key Government Initiatives

As we begin a new Government fiscal year, we wanted to highlight a few key items for you to consider as you develop your FY 23 Government sales go to market strategy and objectives. A successful Government go to market sales strategy should start with a clear understanding of the funded initiatives and programs. Having this knowledge will ensure that you are deploying your resources and time on opportunities that will yield the greatest results.

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