Webinar Recording: Emerging Technologies | Effective Go To Market Strategies for Government

Does your organization offer an innovative or emerging technology? Have you considered selling into the Federal Government to finish funding your product, or to gain traction in your overall sales program? Or, are you currently working on selling to the Federal Government, but are not seeing the ROI you'd hoped for? Organizations with innovative, emerging technologies should have a strategy for working with the Federal Government.

Government contracts are a great way to not only access non-dilutive funding to help with product development but saying you are working with the Federal Government provides credibility for your technology in commercial markets. Nothing makes a bank, retail chain, etc. feel more comfortable than when they ask - "who is using your technology today?" and you say "the Dept of Defense, or DHS, Dept of Treasury, etc."

Speakers:

Harvey Morrison - Co-Founder & CEO, Marion Square Partners

Mike Shrader - Vice President, Carahsoft

Caitlyn Lewis - Director of Market Research, Carahsoft

Webinar recording from 2-15-23